At Tierra Luna Cellars, we believe that wine is more than a beverage; it is a bridge between stories, cultures, and communities. Our mission has always been rooted in honoring heritage while creating opportunities for the next generation. This is why supporting organizations that uplift and empower Latino communities is central to who we are.
One of the organizations we are proud to stand behind is LULAC: The League of United Latin American Citizens, the oldest and largest Latino civil rights organization in the United States. Today, we are excited to share a deeper look into the work they do, the lives they impact, and why their mission aligns so closely with ours.
Who Is LULAC?
Founded in 1929, LULAC has spent nearly a century advocating for the civil rights, educational advancement, and economic empowerment of Latino communities across the country. With councils nationwide and thousands of active members, LULAC focuses on:
- Educational equity and opportunities
- Voting rights and civic participation
- Health advocacy and community support
- Workforce and leadership development
- Immigration policy and human rights
Their work continues to shape national conversations and build pathways to opportunity for millions of Latino individuals and families.
Why Tierra Luna Cellars Supports LULAC
Our founder, José M. Hernández, is a testament to the power of opportunity, determination, and community support. His journey from working in the fields as a migrant farmworker to becoming a NASA astronaut inspires everything we do at Tierra Luna Cellars.
Supporting LULAC is a natural extension of our commitment to:
- Expanding educational opportunities for Latino youth
- Amplifying Latino voices and leadership in every industry
- Upholding cultural pride and representation
- Creating pathways for upward mobility and generational success
Just as José’s story was shaped by the support of many, we believe in strengthening the organizations that continue to uplift today’s dreamers, students, professionals, and leaders.
LULAC’s Key Programs Making an Impact
LULAC runs some of the most impactful community programs in the nation. Here are a few that deeply resonate with us:
1. The LULAC National Scholarship Fund (LNSF)
This flagship program provides financial support to Latino students pursuing higher education. For many, these scholarships represent the first step toward breaking barriers and achieving their academic and professional dreams.
2. Latinos Living Healthy Initiative
Focused on health education, access, and advocacy, this program supports prevention efforts, community health outreach, and awareness campaigns addressing disparities within Latino communities.
3. Empowering the Next Generation Through Leadership
From youth councils to leadership academies, LULAC invests in developing confident, capable young leaders who will shape the future of their communities.
4. Workforce and Digital Equity Programs
LULAC partners with national organizations to promote job readiness, digital skills training, and career advancement for adults and young professionals.
Each of these programs directly contributes to a stronger, healthier, and more empowered Latino community, something we believe in wholeheartedly.
A Shared Mission: Uplifting the Latino Community
At Tierra Luna Cellars, every bottle honors heritage. Every sip celebrates resilience. And every initiative we support reflects the values we hold close:
- Community
- Education
- Representation
- Opportunity
Our partnership with organizations like LULAC is an important part of our mission to give back and invest in the future.
How You Can Join Us in Supporting LULAC
If you feel inspired by LULAC’s work, there are many ways to get involved:
- Learn more about their programs and mission
- Donate to support scholarships and community initiatives
- Volunteer with a local council
- Attend events that highlight Latino leadership and advocacy
Together, we can contribute to lasting change and ensure that the next generation has the resources and support they need to dream boldly.
Honoring Legacy, Building Future
At Tierra Luna Cellars, our wines tell a story: one rooted in heritage, shaped by resilience, and guided by the belief that every person deserves the chance to reach for the stars.
We are honored to support LULAC and its tireless efforts to uplift Latino communities across the nation. Their work aligns not only with our values, but with our vision of creating a world where every dream, no matter how big, feels within reach.
Because when we lift our communities, we all rise.