At Tierra Luna Cellars, we’ve always believed that every bottle we craft carries more than wine. It carries a story. This season, that story comes wrapped (literally!) in something unexpected: bright red ribbons with a life far bigger than their size. 

You see, our marketing contact who also happens to be a graduate school professor used these ribbons as part of a hands-on global marketing lesson. Students were asked to tie a necktie using intentionally backwards and confusing instructions. What started as a lighthearted challenge quickly revealed a deeper truth about international expansion: clarity and simplicity matter. Alas, we digress. 

The point is that over the last five years, these ribbons watched students step into their own power. These ribbons quietly witnessed future global leaders emerge, confidence bloom, and careers begin.

Then the school announced its closure. Suddenly, those 40+ red ribbons once symbols of growth, community, and the start of new careers needed a new purpose. And that’s when inspiration struck.

A New Home for the Ribbons

Today, those very same ribbons have found a second life tied lovingly around bottles in Raley’s stores. Bottles that sit proudly on store shelves, ready to go home for the holidays.

So when you see a Tierra Luna Cellars bottle adorned with a red bow, know this:

These aren’t just ribbons. They’re witnesses to ambition. They’re threads woven through the journey of future global leaders. And now, they get to be part of your celebrations, too.

Every bottle tells a story; and this year, the ribbon tells one as well.

Local? Free delivery through Instacart!

If you’re in Lodi, Stockton, or Manteca, you don’t even have to leave home to bring Tierra Luna Cellars into your celebrations. You can now order our wines directly through Instacart for fast local delivery.

Holiday cheer delivered? That’s a win.
Holiday cheer delivered with a ribbon that lived a whole other life first? That’s Tierra Luna.